More and more nonprofits on the Outer Banks are using Facebook Pages and Events to promote their organizations and events. At CommonGood we have come to rely on Facebook Events as one way to compile a more complete listing of nonprofit events happening in our community. We’ve learned a few things along the way. Facebook is not always consistent in its way of handling events, pages, profiles, and groups. What worked one way last year, or even last month, may not work the same way now. For example. Pages had subscribers who would be notified when an event was added. That function disappeared! It’s not just our page. You can’t subscribe to anyone’s page in the same way.
The answer from customer support:
The subscribe button – which used to be on the events section of your Page – is no longer available after receiving feedback on our notification process. Some Pages posted too many Events within a period of time thus, flooding those that had the subscribe setting turned on.
I would recommend you ‘Follow’ the Page to ensure you see it highlighted on your Newsfeed. To learn how to follow a Page, visit our Help Center here: https://www.facebook.com/help/276458109035418?helpref=faq_content%2F%3Fref%3Du2u. You can also prioritize which Pages you see first by utilizing the setting here: https://www.facebook.com/help/1188278037864643?helpref=faq_content%2F%3Fref%3Du2u.
The above does NOT help.
As far as finding events, I’ve found several ways to expand my list found on my personal home page. If one clicks Events there are additional options to look at this week, next week, and upcoming events. The upcoming events are not sorted in any way so you have to scroll down a ways to make sure you don’t miss something you are interested in. If you want to export an event, you first have click that you are interested in it. The other option is on the right side where you can search events by type (we use ’causes’) and on the left hand side you can filter events to location, i.e. Kitty Hawk, Near Kitty Hawk, Manteo, etc. I’m not sure how this list is created since I always get some out-of-state towns. You can add towns but they may not show up next time you use this search. CommonGood uses all these techniques. If we are missing something, please let us know. Event aggregators are beginning to appear.
For those of you that are trying to restructure your profiles and pages, here are some suggestions I found from the Chicago Community Trust.
In Facebook’s early days, organizations had to utilize personal profiles or fan pages to have a presence. Eventually pages were updated to accommodate businesses: still not a perfect fit for nonprofits, but more useful than anything that had come before.
Since then, Facebook has made improvements to empower nonprofits, launching Social Good and Nonprofit arms that develop new tools designed specifically for organizations. But by the time Facebook introduced its nonprofit-specific tools, many organizations had created a trail of personal profiles and old pages along the way. These redundant profiles can disperse your audience, and dilute results.
Does your organization need a quick Facebook cleanup? These steps will consolidate any stray profiles, pages and groups without losing any of your audience or content.
Convert a profile to a page
If your organization has a profile, it should be converted into a page. Pages offer functional benefits—and in addition, it is against Facebook’s policy to maintain a profile that is not a person. (Don’t worry: if your organization already has a page, you can combine the two later.)
How to do it:
- Log into Facebook as the profile you need to convert.
- Go to this link: https://www.facebook.com/pages/create/migrate.
- Follow the instructions, and choose the option to have the profile’s friends automatically “like” the new page.
- Copy any photos or other necessary content to transfer from the profile to the new page.
- On the new page click “Settings,” then “Page Roles.”
- Add the Facebook profile of your digital manager as a page administrator, or “admin.” This profile should already be the “admin” for any preexisting organization page.
- Once the new page is created, go ahead and deactivate the profile. Your content is preserved on the newly created page.
Merge two pages
Did you just convert a profile to a page, and end up with two pages for the same organization? Or does your organization have multiple pages for any reason at all? Merge the pages into one unified page.
How to do it:
- Log in to Facebook as the profile that is the administrator of both pages.
- Go to this link: https://www.facebook.com/pages/merge/.
- Follow the instructions to merge the pages. Both audiences will automatically be combined on the new page.
- Repeat this steps as many times as necessary if more than two pages exist for your organization.
Use Groups to engage people around a Page
If your organization is using Groups, or would like to begin, you’ll use your organization’s Page to administer them.
How to do it:
- Log in to Facebook as an administrator of your organization’s page.
- Go to your page, and click the “Groups” tab on the left side of the page.
- If you are already the administrator of a Group that should be linked to the page: Click on that Group, then click “Link Your Group.”
- If you would like to establish a new group, click “Create Group” and follow the instructions.
Don’t see the “Groups” tab? You’ll need to enable Groups on your page:
- Click “Settings” on your organization’s page, then “Edit Page.” A list of “Tabs” will display.
- Click “Settings” next to “Groups” (If you do not see a “Groups” option, click “Add a Tab” at the bottom of the page, then choose “Groups”).
- Ensure that the “Show Groups Tab” option is switched to “On.”
- Click “Save.” You may then follow the list of steps above to link Groups to your Page.
Finished! Following these processes as needed will result in one page for your organization, which consolidates all audiences, content and groups. From there your organization can build community and market itself most effectively.
Facebook is an ever-evolving entity, always phasing in and out different features and tools. To maintain effectiveness on this platform, nonprofits will need to build the habit of updating their Facebook presence regularly to best utilize the tools at hand.